It doesn't seem true, Reeson is now sixteen years Young.

When 2020 started, I thought I'd want to have a mega party this year with bands, and pop-up stores to celebrate Reeson's 16th birthday with all of you.
Of course, what has been with us for months now, has led me to think differently,
not to make plans.

To celebrate the 16th anniversary of the Reeson brand we thought of a small
collection that represented us with only one element, the rose,
with its unmistakable positive value.

You have time to order until the18th of October, after which the collection will not be orderable.

We have planned a maximum production of 100 parts per garment.

See the collection

An open letter to the world....Spread the words!

We are all undoubtedly living in a very uncertain period, but it is equally true
that we are all living more slowly and perhaps with greater consciousness, perhaps!
The technology, in recent months has helped us, a process like that
of smart working, already started for a long time, but that would develop in the
next 5 years, has accelerated in just 4 weeks, definitely helping the performance of activities and our lives.
However, this should not completely replace social relationships between people during a day of work or daily life.

We are all undoubtedly living in a very uncertain period, but it is equally true
that we are all living more slowly and perhaps with greater consciousness, perhaps!
The technology, in recent months has helped us, a process like that
of smart working, already started for a long time, but that would develop in the
next 5 years, has accelerated in just 4 weeks, definitely helping the performance of activities and our lives.
However, this should not completely replace social relationships between people during a day of work or daily life.

For my opinion, coffee with a colleague, a business meeting in front of a table,
remains vital and humane rather than always seeing the same four walls
of the house.

"Online shopping, technology and social media have made us all less social"

The community is vitally important!

With regard to the mega chaos of fashion and textile overproductions, here too the global economic crisis has helped to make many beautiful realities disappear, the pandemic has given the “last shot” to many others but has also slowed down and hindered some frantic processes
now consolidated.

What do I see good about all this? "The rules of the game are changing"

The world is full of independent brands, selling style and quality, buying less
and smarter would help all of us.
Buy from the small companies of your cities, buy from small independent brands, you do not need to buy all the Reeson T-shirts, as long as you buy from independent brands, it is very important!

Small brands are more interesting, very often they have a higher quality,they have more flavor and you will differ from the mass feeling part of something impalpable but just as very strong that is to feel belonging

to a community.

Enough, go around like zombies wearing clothes, now many people want to
dress "something" a concept, feel part of something and not zombies driven
by fashion, trends and massive productions, stop wearing a T-shirt of a band or a skateboarding magazine without even knowing it.

When we choose to use something with quality, and to eat something

better, think that..the best things cost more money, the concept

is so simple!

What do you think to eat at All You Can Eat for 10 euros?

What you think to wear with a 5 euros t-shirt?

Ahh, I forgot, I don’t buy from the e-commerce giants, i don’t gets delivered dinner by home delivery giants...
incredibly I'm still alive... Think about it!

Luca Rizzotto.