Behind the Nudie Jeans brand

As a fan of Nudie Jeans i've got this book. Maria Erixon (the founder of Nudie Jeans) writes about the little company that became a global brand, about successes and setbacks, and the sacrifices that entrepreneurship requires. The book is also a love letter to denim and the indigo dye that turns each pair of jeans into a unique work of art – and to everyone who has been part of the journey.⁠

the story behind nudie jeans

nudie jeans

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