Facciamo le scarpe alla demagogia corrente
Si fa un gran parlare di ambiente, riduzione dei consumi, ecologia e risparmio energetico. C’è chi lo fa con convinzione e chi per semplici fini di marketing, soprattutto nel campo della moda che è la seconda industria più inquinante al mondo dopo quella del petrolio.
Unisciti a noi
WAO è un progetto in divenire che ha bisogno di sostegno perché si realizzi nel miglior modo possibile. Per questo abbiamo ideato l’effetto eco: per chi sente davvero le questioni ambientali e vuole fare un passo avanti insieme a noi.
Ogni rivoluzione parte dal basso e noi intanto ci mettiamo le scarpe
Se il nostro progetto calza con le tue idee, sostienici su Kickstarter: insieme possiamo fare molta strada!
Invece di parlare, noi cerchiamo di fare.
Così abbiamo creato WAO, la prima scarpa interamente ecologica realizzata con materiali sostenibili, innovativi e naturali.
Ed eccolo il nostro effetto eco, sintetizzabile nella ciclicità di WAO: dalla terra vengono le 12 parti che compongono la scarpa, e alla terra ritornano una volta finito l’utilizzo.
WAO: tutta naturale
- La tomaia è in canapa e fibra di legno usati grezzi, in color ecrù o tinta con estratti naturali derivati dalle piante.
- Il sottopiede è in sughero e in fibra di cocco, totalmente naturali.
- La suola è in gomma Go!Zero degradabile all’80%.
WAO WAO WAO WAO WAO
Il nostro effetto eco vuole farsi sentire davvero: per questo ci siamo allontanati dai canoni e dai ritmi solitamente imposti dalla moda, per creare scarpe senza stagione, che non abusano dell’ambiente e delle persone.
Adoperiamo solo risorse naturali e lavoriamo direttamente con aziende e artigiani locali.
Devolveremo il 4% del ricavato delle vendite ad associazioni non profit tra le quali LEAL, la Lega Antivivisezionista Italiana.
Puoi verificare la filiera produttiva sul nostro sito.
the eco effect shoes
Overthrowing current fashion demagoguery
Everyone has been talking about environment lately. Ecology, energy saving and reduction in consumption are only a few things at the top of the list.
There are those who strongly believe in saving the planet, and there are those who use the topic only for marketing purposes. Especially in the fashion field, which is the second largest polluter in the world after oil.
Join the fashion revolution
WAO is a project in the making. We need support to make it happen.
That is why we have created the eco effect: for those who care about the environment and wish to take a step in the right direction with us.
Every revolution starts from the bottom and we are starting with the shoes
If our project fits with your ideas, support us on Kickstarter: we can walk together towards a brighter future!
Instead of talking, we have decided to take action
So we created WAO, the first entirely ecological shoes made with natural, innovative and sustainable materials.
This is the eco effect resounding in the cyclic nature of WAO: all the 12 parts of the shoes come from the earth and return to it at the end of their cycle.
Made by Nature
- The upper part is made of raw hemp and wood fiber, in ecru or dyed colors with natural extracts obtained from different plants.
- The inner part is made with bamboo fiber, linen, organic cotton and hemp.
- The sole is made with rubber Go!Zero: degradable to 80%.
WAO WAO WAO WAO WAO
Here our eco effect resounds again: distancing ourselves from the usual fashion standards, we have created no seasonal shoes, which do not hurt people or the environment.
We take the maximum advantage of natural resources and work together with local firms and artisans.
Moreover, we will donate 4% of the sales to non- profit organizations.
You can check the production chain on our website.
21 comments
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